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城大市場營銷學系周南博士2月24日在研討會上與香港浸會大學營銷學系曾仕龍博士共同建議一些方法,可令營銷人員識別和影響消息集團中的意見領袖。
CityU researchers have scored almost one third of the total funding approved for the NSFC-RGC Joint Research Scheme 2003-04.
Parents intend to provide the best for their children. But is their best good enough in the eyes of the children themselves? According to a survey done by a group of CityU's third-year marketing students, improved communication between parents and children at an earlier stage, and a higher level of autonomy for children, allows more and enhances effective learning.
83位畢業班同學組成15組,分別為業內具領導地位的商業機構作市場研究及提出市場策略建議,競逐「傑出學生市場顧問獎」。
看著時鐘一分一秒地前進,你的腦海裡浮現的是甚麼?走過校園,也許一張色彩鮮艷奪目的海報上的時鐘會叫你駐足凝視。
City University's third annual WebCourse Fair 2003 kicked off on 14 January with a virtual exhibition showcasing the use of the Internet for teaching and learning. Around 30 teaching staff members shared online how they make use of audio-visual learning packages, online quizzes, self-assessment tools and 3D animations to stimulate students' interest.
Fifteen groups of City University final-year marketing students were commended for their consultancy work at an Awards Presentation Ceremony held in the Wei Hing Theatre on 9 January.
亞洲是否電子商務下一個新彊界?區內的中小型企業在採用資訊科技上成績如何?區內公司對企業規劃、電子付款咭…以及其他軟件應用,又有甚麼經驗?
香港憑藉開放經濟體系,自由貨幣流通政策,加上其作為亞洲區主要的資訊、運輸及旅遊樞紐,即使在現時經濟低迷的情況下,仍具備發展電子商務的優勢。
Seventy academics and professionals from more than 10 countries in the Asia Pacific region and the US shared their knowledge and best practices in business management at the 8th Asia Pacific Management Conference at City University and the South China University of Technology from 15-17 November.

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