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A team of three CityU students has won two prizes in this year's Creative Awards Presentation organized by the Association of Accredited Advertising Agents in Hong Kong, or Hong Kong 4As.
The world of e-commerce is changing at the speed of light. Companies boom and go bust in the blink of an eye. New business strategies come and go like whirlwinds. Everyone involved in e-business, from theorists to practitioners, have a difficult time keeping up with the latest developments, let alone share their experience and wisdom with others.
Since its establishment in 2000, CityU's Institute of Chinese Linguistics (ICL) has undertaken a number of research projects utilizing the collective expertise of the staff associated with the institute. One of these projects involves research in the specific context of Chinese language mediated e-commerce. Dr Matthew Lee, Head of the Department of Information Systems (IS), is working with colleagues from the ICL on this groundbreaking project.