Students win advertising awards
An advertising project by Charles Ip (Department of Marketing), Wong Lok Yi (School of Creative Media) and
Chan Po Wan (Department of Information Systems) won both The Silver Award and The Best Copy Award in the Student Category Section. Judges said they were "very impressed" with both the ideas and the execution of the students' work.
The Hong Kong 4As is an association representing some 20 major advertising agencies. The 4As Creative Awards Presentation is considered one of the most prestigious in Asia, and the most competitive event in the Hong Kong advertising industry. A panel of judges comprising seven to 10 prominent advertising industry figures, both regional and international, examines entries from around 50 categories, such as print, TV, radio, direct marketing and design.