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在「傑出學生市場顧問獎」頒獎典禮中，市場營銷學系三年級學生獲香港四大企業高度讚揚，學生為各機構所提供的高質素顧問服務和具創意的建議獲得肯定。
CityU's Office for Chinese Management Development hosted the “2004 EAMSA Annual Conference – Harmony v Conflict: Euro-Asian Management in a Turbulent Era”, 3-6 November. Over 60 scholars and practitioners from 18 countries came together to address how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment.