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逾百名市場營銷學系學生為九間本地企業制定市場營銷策略，開拓商機。表現出色的九支隊伍獲得「傑出學生市場顧問獎」。
CityU's Office for Chinese Management Development hosted the “2004 EAMSA Annual Conference – Harmony v Conflict: Euro-Asian Management in a Turbulent Era”, 3-6 November. Over 60 scholars and practitioners from 18 countries came together to address how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment.