The creative muse spans east and west
The SCM is in a unique position in the world
Previously, she voiced her hopes for the future of the SCM, "What you want to see come out of this School is people who are going to lead the industry. You're a School where the next generation-the first real generation-of media makers in the new Hong Kong will come from." On several occasions during the six-day visit, Dean Daley expressed pride in the SCM's achievements, "While ideas of five years ago have blossomed here, it's clear that a lot of innovative thinking from within the School itself also has shaped the School as it is now."Dean Daley has overseen initiatives at USC such as the Robert Zemeckis Center for Digital Arts, an all-digital US$15-million production facility, and received a Life Achievement Award from the International Electronic Cinema Festival Tokyo/Montreaux, in 1997. A Member of the Directors Guild of America, she has produced television programs, videos, documentaries and gallery events since the 1970s, published numerous articles and crisscrossed the globe to lecture on creativity, the entertainment industry, interactive media and communications.
Dr Jewell was honoured as Gamma Sigma Alpha Professor of the Year, USC, in 1999. He has published articles and co-authored several feature screenplays and books, such as A History of the Sound Film in America and The RKO Story. In addition, he has consulted on projects by the Universidade Moderna, Lisbon; the University of Texas at Austin; DreamWorks; and the Museum of Modern Art (New York), among others. Dr Jewell sits on a number of accreditation panels and advisory boards around the world, including the Hong Kong Council for Academic Accreditation, for the Hong Kong Academy for Performing Arts, and the Education and Training Advisory Board Committee, American Film Institute.
The USC attracts and produces internationally renowned talent
In the SCM Screening Room, 16 September, Dean Daley and Dr Jewell gave a talk on the history of the USC. They described how its ongoing success in attracting and producing talent and industry leaders has been driven by a philosophy of collaboration among both students and staff. The USC upholds a "total film-making approach" in which theory and practice go hand-in-hand, and actively discourages auteurism.Dr Jewell explained that the deterioration of the studio apprenticeship system of the 1950s and the burgeoning audience for independent films in the 1960s forced Hollywood to look to the universities, such as USC, for talent. Dean Daley elaborated on the USC's approach, underscoring the fact that creative media springs from a great and long continuum of the humanities and that entertainment is no longer marginalized. "The integration of image, sound and text is the way of 21st century communication," she asserted.
The talk was followed by a USC student film, and a brief Q&A session, during which the necessity of multimedia literacy was further expounded, concluding the event.This visit has led the two schools into considerations of future cooperation via student/faculty exchanges, summer programmes and joint projects. CityU's President, Professor H K Chang summed up, "It has been reassuring to have luminaries Dean Daley and Dr Jewell affirm our School's vision and potential at this important juncture."