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市場營銷學系學生發起並聯合學友社、中國日報（香港）、新青年論壇等共同籌辦「青年看世博：香港大專院校巡迴展覽暨2010上海世博系列專題講座」，鼓勵年青人深入認識中國當前的發展形勢，發掘機會並把握機遇。
CityU's Office for Chinese Management Development hosted the “2004 EAMSA Annual Conference – Harmony v Conflict: Euro-Asian Management in a Turbulent Era”, 3-6 November. Over 60 scholars and practitioners from 18 countries came together to address how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment.