Department of Media and Communication Center for Communication Research

MA Integrated Marketing Communication (MAIMC)
文學碩士(整合營銷傳播)

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Admission Requirements

Admission is decided on a competitive basis. To be eligible for admission, you must have the following qualifications:

  • a bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field;
  • preferably having one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfil the following minimum English proficiency requirement:

  • a score of 79 (internet-based test) (for tests taken prior to 21 January 2026) or 4 (for tests taken from 21 January 2026 onwards) in the Test of English as a Foreign Language (TOEFL)@#; or
  • an overall band score of 6.0 in International English Language Testing System (IELTS); or
  • a score 450 in the Chinese Mainland's College English Test (CET-6); or
  • other equivalent qualifications

@*TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the commencement of the University's application period. 'TOEFL iBT Home Edition', 'TOEFL Mybest Score', 'IELTS Indicator', 'IELTS One Skill Retake' and 'IELTS Online' are not acceptable. All TOEFL results must be sent directly by the Educational Testing Service (ETS) using CityUHK’s institution code 3401, while IELTS results must be sent via the IELTS Results Service e-delivery to 'City University of Hong Kong - Graduate School'.

# Applicants with an IELTS overall band score of 6.0 or a TOEFL overall score of 4 will be required to pass an interview for English proficiency conducted by the concerned academic unit. Applicants with a comparable overall score of 79 or above shown on the TOEFL report may be exempt from the interview requirement. Interviews for other applicants may not be required.

The programme is now open for both local and non-local applicants. Required by the Hong Kong Immigration Department, all non-local students must enroll in full-time study mode (i.e., taking 12 or more credits per semester) and obtain a student visa before coming to Hong Kong. For non-local applicants, you can also refer to the website of the Global Engagement Office to find out about living in Hong Kong and other aspects of student life at the University.



Tuition Fee

Tuition fee is charged on a credit unit basis. The tuition fee for the 2027-28 academic year is HK$8,100 per credit or HK$243,000 for 30 credits.



Application Procedures

Applications for 2027 entry has been started from 15 September 2026. Please visit here to obtain more detailed information about the application process.