Department of Media and Communication Center for Communication Research

MA Integrated Marketing Communication (MAIMC)


Admission Requirements

Admission is decided on a competitive basis. To be eligible for admission, you must have the following qualifications:

  • a bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field;
  • preferably having one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:

  • TOEFL score 550 (paper-based test) or 59 (revised paper-delivered test) or 79 (internet-based test); or
  • Overall band 6.5 in International English Language Testing System (IELTS); or
  • Score 450 in the new College English Test (CET6) of Chinese mainland or a pass in the (old CET-6 test); or
  • other equivalent qualifications

The programme is now open for both local and non-local applicants. Required by the Hong Kong Immigration Department, all non-local students must enroll in full-time study mode (i.e., taking 12 or more credits per semester) and obtain a student visa before coming to Hong Kong. For non-local applicants, you can also refer to the website of the Global Engagement Office to find out about living in Hong Kong and other aspects of student life at the University.

Tuition Fee

Tuition fee is charged on a credit unit basis. The tuition fee for the 2021-22 academic year is HK$5,700 per credit or HK$171,000 for 30 credits.

Application Procedures

Applications for 2021 entry will start in mid-November 2020. Please visit here to obtain more detailed information about the application process.