Admission Code: P39
Mode of Study: Combined mode
Normal Period of Study: 1 year (Full-time)/ 2 years (Part-time)
Mode of Funding: Non-government-funded
Prof SUN, Ye
Tel: +(852) 3442 7655
Email: yesun27@cityu.edu.hk
MAIMC aims to provide quality education to students in integrated marketing communication by blending traditionally separated communication modes of advertising, public relations, marketing and new media communication. It furnishes students with the knowledge of theories and principles on integrated marketing communication as well as skills of applying the state-of-the-art technologies in discovering, exploring and presenting unique peculiarities of social realities. This programme prepares students who are equipped with the knowledge and skills to work as communication professionals in a coverged media/communication environment for a wide range of careers in such sectors as the media, public and corporate communication, advertising and public relations, and civil service.
整合營銷傳播碩士課程融合傳統上分開的廣告、公共關係、行銷和新媒體傳播模式，為學生提供高品質的整合行銷傳播教育。學生將在課程中深入掌握整合行銷傳播的理論與原則。並運用最先進的科技探索與展現現實社會的獨特性。該計畫旨在培養具備相關知識和技能的學生，使他們能夠在融合媒體與傳播環境中擔任專業人士，在媒體、公共與企業傳播、廣告與公共關係以及政府機構等多個領域施展才華
