Minor Programmes

Introduction

The Department of Media and Communication offers the following two minors:

1. Minor in Media Communication (媒體傳播)
   This minor aims to offer a critical examination of the interplay between media and society by focusing on the structure and processes of mediated communication at individual, organizational and institutional levels. The theoretical and practical knowledge emphasize the production, dissemination, and consumption of media content as well as their impacts on individuals and the society at large.
2. Minor in Public Relations and Advertising (公共關係與廣告)
   This minor aims to offer a mastery of the art of persuasive communication in both public relations and advertising. It allows students to acquire both the theories and the skills of integrated marketing communication. Students have opportunities to learn campaign management, crisis communication, media planning, e-marketing communication, and digital media related to the professional practice of public relations and advertising.

Targeted Students

The Minors are intended for all students enrolled in bachelor’s degree programmes offered by the University (except students majored in BAMDCM and BATVB), subject to the policies and regulations of the University and home academic units.

General Components of the Minors

In accordance with University regulations, the Minors consist of 18 credits.
Please visit the ARRO website:
http://www6.cityu.edu.hk/arro/content.asp?cid=476 for more information on steps required for the declaration of minor.

Structure and Courses

The Department of Media and Communication offered Minors (as below) starting from Semester A 2012/13. If you want to know more about the Minor before making any decision, you may seek advice from the respective academic advisors. Each Minor is consisted of 18 credits.

 1. Minor in Media Communication

 2. Minor in Public Relations and Advertising