The major aims to train students to be professionals in the digital new media industry. It puts students on the forefront of new media technology and enables them to learn a broad range of digital media skills, concepts, content, forms, trends and terminologies. It develops and extends students’ creative potential and nurtures their entrepreneurial expertise in such a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the creative media, innovative, technological and management role in the ever changing media sector such as television and broadcasting carried through various channels, such as terrestrial airwaves, satellite, cable, CCTV, the Internet, and mobile platforms.
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