Coordinator: Prof. Yi-Hui Christine Huang
Dr. HUANG Guanxiong, Prof. HUANG Yi-Hui Christine, Prof. NAH Fui-Hoon Fiona, Dr. Sun Ye, Dr. WANG Yuan
Keywords: Strategic communication, risk- and health-centered communication, crisis communication, digital public relations, digital advertising, integrated marketing communication, digital analytics approach to strategic communication, social media analytics and communication/relationship/trust management, society and culture.
The cluster recognizes the fast-pace of change in contemporary societies and institutions by developing new methods for responding to this climate in an integrated way. Drawing on the subfields of public relations, advertising, and integrated marketing communications, members of the cluster have addressed both long-standing and emerging issues in applied communication domains, such as crisis communication, risk communication, marketing communication, trust management, relationship management, and issue management. A dual emphasis is placed on theoretical development and pragmatic solutions for strategic communications practitioners.
Huang, G. (2019). Variation matters: How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram. Internet Research, 29(6), 1469-1484. https://doi.org/10.1108/INTR-12-2017-0524 [SSCI]
Huang, G., Li, K., & Li, H. (2019). Show, not tell: The contingency role of infographics versus text in the differential effects of message strategies on optimistic bias. Science Communication, 41(6), 732-760. https://doi.org/10.1177%2F1075547019888659 [SSCI]
Xu, J. & Huang, G. (2016). Mapping public relations scholarship in Asia: A longitudinal analysis of published research, 1995 to 2014. Asian Journal of Communication, 26(6), 548- 565. https://doi.org/10.1080/01292986.2016.1218900 [SSCI]
Huang, Y. H. C., Lu, Y., Kao L., Choy, H. Y., & Chang, Y. (Forthcoming). Mainframes and Mandarins: The Impact of Internet Use on Institutional Trust in East Asia. Telecommunication Policy. [SSCI]
Cheng, Y., Huang, Y. H. C., & Chan, C. M. (2017). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis. Telematics and Informatics, 34(3), 765-773. [SSCI]
Huang, Y. H. C., Wu, F., & Cheng, Y. (2016). Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice. Public Relations Review, 42(1), 201-213. [SSCI]
Wang, Y., Cheng, Y., & Sun, J. (2021). When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020. Public Relations Review,47(4), 102081. https://doi.org/10.1016/j.pubrev.2021.102081 [SSCI]
Wang, Y. (2020). When relationships meet situations: Exploring the antecedents of employee communication behaviors on social media. Social Science Computer Review. Advanced online publication. https://doi.org/10.1177/0894439320904719 [SSCI]
Wang, Y., & Guan, L. (2020). Mapping the structures of international communication organizations’ networks and cross-sector relationships on social media and exploring their antecedents. Public Relations Review, 46(4), 101951. https://doi.org/10.1016/j.pubrev.2020.101951 [SSCI]