Department of Media and Communication Center for Communication Research

Lecture Series on Media Leadership and Innovation: Adjunct Professor Cai Jin Explores Credibility and Effective Media Management

31 Mar 2026 (Tue)



The Department of Media and Communication (COM) at City University of Hong Kong successfully hosted the second lecture in the "Media Leadership and Innovation Lecture Series: COM with Me" on 25 March 2026. This session featured our distinguished Adjunct Professor Cai Jin, who also serves as the General Manager of Bauhinia Magazine. His lecture focused on the compelling topic "New Era Media Management Strategies and Leadership Talent Development."





Drawing from his extensive experience in managerial roles across print media and television broadcasting, Professor Cai shared valuable insights on the evolving landscape of media leadership. He emphasized that maintaining credibility is paramount for all news organizations, as it forms the foundation of public trust. He also highlighted the significance of humanistic care in media management, noting how personal experiences have shaped his professional philosophy.





Furthermore, Professor Cai offered career advice for aspiring media professionals. He suggested beginning their journey in traditional avenues such as print media, as these provide an excellent platform to develop a comprehensive understanding of media operations and broaden industry perspectives.