The Department of Media and Communication (CityUHK) Extended a Warm Welcome to Students at the Info Day
13 Oct 2025 (Mon)
On October 4, 2025, the Department of Media and Communication (COM) at City University of Hong Kong successfully organized a series of diverse and enriching academic activities during this year's Undergraduate Information Day. The COM Booth, located at the end of the University Circle, presented a spectacular academic event for prospective undergraduate students and their parents. Over 1,000 potential undergraduates and their parents have participated in our activities, included program consultations, alumni experience sharing, and professional facility tours, providing a comprehensive demonstration of the Department's exceptional teaching characteristics and robust academic strength through systematic analysis and immersive experiences.
See the Preparation Behind the Scenes
Early in the morning, the Media Department exhibition area at the main venue in Academic Building (AC1) was fully prepared. Elegantly designed display panels systematically presented the features and advantages of the two major programs: the Bachelor of Arts in Media and Communication (BAMDCM) and the Bachelor of Arts in Digital Television and Broadcasting (BATVB). The faculty team, full of energy, welcomed every inquiring student and parent with professional attitude and enthusiastic service.
Despite the impact of the No. 3 typhoon signal, the event atmosphere remained warm. In addition to independent students and parents, many schools participated with groups of students led by their teachers, fully reflecting the high level of attention from all sectors of society towards media education.
Insights into Disciplinary Frontiers and Future Trends
As a key segment of the Information Day, two special program lectures were held in Lecture Theatre LT-9 of the Academic Building. The first lecture was jointly delivered by the Programme Leader of Bachelor of Arts in Media and Communication, Prof. Guanxiong HUANG, and the Deputy Programme Leader of Bachelor of Arts in Digital Television and Broadcasting, Miss Katrina YU. Professor Huang addressed AI's role in digital-era media education, demonstrating how the curriculum integrates theory and practice to develop professional competencies in emerging fields. Ms. Katrina Yu illustrated current trends and talent needs in digital television and broadcasting through concrete industry cases.
The second lecture in the afternoon also received enthusiastic responses. The Programme Leader of Bachelor of Arts in Digital Television and Broadcasting, Prof. Ki Joon KIM, shared the program's international academic perspective and the integration of industry-academia-research via online connection. The Deputy Programme Leader of Bachelor of Arts in Media and Communication, Mr. Sing Lai Sunny CHAN, provided a detailed introduction from an employment-oriented perspective, explaining how the program effectively empowers students' career development in advertising, public relations, new media, and other fields through project-based teaching and industry internships.
Exploring First-Class Facilities at Run Run Shaw Creative Media Centre
The Department arranged two professional facility tours, leading participants to visit the advanced teaching venues at the Run Run Shaw Creative Media Centre. Under specialized guidance, visitors explored COM's Omnimedia Digital Newsroom, Advertising Design and Shooting Studio, and the 3D Virtual TV Studio.
Professional Leadership, Jointly Creating the Future
The successful organization of this Information Day fully demonstrated the leading position of the Department of Media and Communication (COM) at City University of Hong Kong in the field of media education. The Department not only boasts advanced teaching facilities and a high-level faculty team but is also committed to cultivating composite media talents that meet the demands of the digital era through continuously optimized curriculum systems.
The Department will continue to uphold its pioneering spirit, dedicated to cultivating media talents with international perspectives, professional skills, and a sense of social responsibility.
For further information about the programs, please visit the following links:
Bachelor of Arts in Media and Communication (BAMDCM):
https://www.cityu.edu.hk/com/Page.aspx?p=BA_BAMDCM
Bachelor of Arts in Digital Television and Broadcasting (BATVB):
https://www.cityu.edu.hk/com/Page.aspx?p=BA_BATVB
