COM Research Seminar: Feeling fatigued, More Misinformed: How Message Fatigue Affects Misinformation Belief by Prof KIM Ji Won

05 Feb 2024 (Mon)

On February 5, 2024, Prof. Ji Won Kim, an Assistant Professor in the Department of Media and Communication at the City University of Hong Kong, delivered a seminar titled "Feeling Fatigued, More Misinformed: How Message Fatigue Affects Misinformation Belief." In the seminar, Prof. Kim presented the results of a two-wave survey aimed at dissecting the impact of message fatigue on the public's inclination to avoid information and their subsequent belief in misinformation. The findings highlighted a concerning trend: higher levels of message fatigue may lead to an increased belief in misinformation, a process that is also influenced by political orientation and information avoidance. The seminar underscored that this effect is particularly pronounced among conservatives, who exhibit a greater tendency to be affected by message fatigue compared to their liberal counterparts. The seminar attracted approximately 20 individuals, including faculty members, Ph.D. students, and scholars from various disciplines.