Majors

Marketing

	Advanced Standing II
Major	Marketing 市場營銷
Degree / Award Title	Bachelor of Business Administration in Marketing 工商管理學士(市場營銷)
Offering Academic Unit	Department of Marketing
Normal Period of Study	2 years
Maximum Period of Study	5 years
Credit Units Required for Graduation	63 credit units

Note: The following curriculum information is subject to periodic review and changes.

GE Requirements (12 credit units)Catalogue Term : Semester A 2025/26

		Credit Units
GE University Requirements	GE2402 English for Business Communication	3
GE Distributional Requirements	Take 1 course from any one of the three distributional areas: Area 1: Arts and Humanities Area 2: Study of Societies, Social and Business Organisations Area 3: Science and Technology Visit the GE website for more course information.	3
College-specified Courses	CB2203 Data-driven Business Modeling	3
	CB2240 Introduction to Business Programming in Python	3

College / School Requirements (21 credit units)Catalogue Term : Semester A 2025/26

1. College Core Courses (12 credit units)

Course Code	Course Title	Credit Units
CB2101	Introduction to Managerial Accounting	3
CB2200	Business Statistics	3
CB2402	Macroeconomics	3
CB4303	Strategic Management	3

2. College Electives (9 credit units) ^#

Course Code	Course Title	Credit Units
AC3202	Corporate Accounting I	3
CB2041	Applications of Game Theory to Business	3
CB3020	Advanced Business Seminar	1
CB3020A	Advanced Business Seminar+	2
CB3021	Business Discovery Methods	3
CB3041	Financial Statement Analysis	3
CB3043	Business Case Analysis and Communication	3
CB3044	Introduction to Financial Markets	3
CB3045	Advanced Seminar on Business Case Analysis	3
CB3800	Business Practice Internship	3
CB3810	Start-up Technology Entrepreneur Programme I	3
CB3820	Start-up Technology Entrepreneur Programme II	6
CB3830	Business Consultancy Internship in Greater Bay Area	3
CB3840	Consulting Co-op Programme	6
CB4605	Business Consultancy Project	6
CS1102	Introduction to Computer Studies	3
IS2021	Big Data Management	3
IS2023	Mobile Applications for Business	3
MA1006	Calculus and Linear Algebra for Business	3
MGT3306	Organizational Behavior and Human Resources Management	3
MKT3601	China Business Environment	3
MS3124	Global Supply Chain Management	3
MS3252	Regression Analysis	3
LW2903	Business and Law	3

# For BBA students, in the case that the same course being offered in the Major and in College Electives, the credit units earned will count only once, for fulfilling the Major requirement, then for fulfilling the College requirement. Students have to take another College elective course to make up for the freed credit units. Students are responsible for ensuring the College and Major requirements are fulfilled to obtain graduation qualification.

For ASII students declaring BBA double major, 6 credits of College Elective will be exempted.

Major Requirements (30 credit units)Catalogue Term : Semester A 2025/26

1. Core Courses (15 credit units)

Course Code	Course Title	Credit Units	Remarks
MKT3602	Marketing Research	3
MKT3603	Consumer Behaviour	3
MKT4606	Strategic Marketing	3
MKT4611	Advanced Marketing Seminar I	3	Or MKT4613 Dissertation, subject to the approval by Programme Leader.
MKT4613	Dissertation	6	1.Or MKT4611 Advanced Marketing Seminar, subject to the approval by Programme Leader. 2.Students taking MKT4613 will be exempted from one major elective course.
MKT4628	Digital Marketing Strategy	3
One of the following courses:
MKT1641	Exchange Learning and Reflection	0
MKT1671	Internship I	0
MKT2643A	Active Learning for Professional Marketing	0
MKT2672	Internship II	0
MKT3673	Internship III	0

B. Electives (15 credit units)

Students who have not declared a stream must choose at least 2 electives from Group A. Students taking the course MKT4613 Dissertation can be waived from this requirement and be exempted from one major elective courses.

Group A

Course Code	Course Title	Credit Units
MKT3607	Design Thinking and Creativity in Marketing	3
MKT3608	Marketing Intelligence and Applications of Analytics	3
MKT4636	Customer Analytics	3
MKT4650	Designing Brand and Customer Experience	3
MKT4652	Designing and Developing Innovative Products	3
MKT4680	Digital Marketing Tools & Analytics	3
MKT4681	Data Strategy for Marketing	3

Group B

Course Code	Course Title	Credit Units	Remarks
MKT3600	China Business Workshop	3
MKT3638	Marketing Internship	3	Either one of (MKT3638 or CB3800), subject to the approval by Programme Leader.
CB3800	Business Practice Internship	3	Either one of (MKT3638 or CB3800), subject to the approval by Programme Leader.
MKT3643	Marketing Case Analysis and Communication	3
MKT4604	Marketing in China	3
MKT4605	International Marketing	3
MKT4610	Customer Relationship Management	3
MKT4622	Services Marketing	3
MKT4623	Selling and Sales Management	3
MKT4624	Retail Management	3
MKT4625	Advertising Management and Integrated Marketing Communications	3
MKT4629	Social Media Marketing	3
MKT4633	Cultural Advertising	3
MKT4634	Fundamentals of Public Relations	3
MKT4637	Event Marketing	3
MKT4639	Marketing Diagnostic Residential Trip	3	Subject to the approval by Programme Leader
MKT4651	Advanced Marketing Seminar II	3	Subject to the approval by Programme Leader
MKT4674	Advanced Internship	6	Subject to the approval by the Programme Leader.
	Any ONE Major Core and Elective course from other BBA majors	3

Student can apply to take the electives of one of the following steams instead of the groups of electives above. The application is subject to the approval by programme leader.

B1. Global Marketing Stream

Students taking the course MKT4613 Dissertation can be exempted from one of the stream courses.

Group A: Students are required to take at least three courses (9 credit units) from the following table:

Course Code	Course Title	Credit Units
MKT3601	China Business Environment	3
MKT4605	International Marketing	3
MKT4633	Cultural Advertising	3
MGT4227	International Business	3

Group B: Students can take no more than two courses (6 credit units) from the following table.

Course Code	Course Title	Credit Units	Remarks
LC2401	French 1	3	Subject to the approval by Programme Leader
LC2501	German 1	3	Subject to the approval by Programme Leader
LC2601	Spanish 1	3	Subject to the approval by Programme Leader
LC2930	Japanese 1	3	Subject to the approval by Programme Leader
LC2956	Mandarin for Non-Chinese Speakers 1	3	Subject to the approval by Programme Leader
LC2973	Korean 1	3	Subject to the approval by Programme Leader
	Any BBA Marketing major Elective course except the courses in Group A of the Global Marketing Stream	3

B2. Marketing Analytics Stream

Students taking the course MKT4613 Dissertation can be exempted from one of the stream courses.

Group A: Students are required to take at least two courses (6 credit units) from the following table:

Course Code	Course Title	Credit Units
MKT3608	Marketing Intelligence and Applications of Analytics	3
MKT4636	Customer Analytics	3
MKT4680	Digital Marketing Tools & Analytics	3
MKT4681	Data Strategy for Marketing	3

Group B: Students can take no more than three courses (9 credit units) from the following table:

Course Code	Course Title	Credit Units
IS2502	Social Media and Social Networks	3
IS3100	Techniques for Big Data	3
MS3111	Data Analytics with Excel VBA	3
MS3128	Managerial Decision Analytics	3
	Any ONE Major Core and Elective course from BBA IFMG*, BBA BANL/ BDAN, BBA MKT	3

*Only those courses that are offered to CB students