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MKT3607 - Design Thinking and Creativity in Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Semester A 2021/22

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to assist students to develop design thinking and creative thinking skills to face the challenges in today’s complex and competitive business environment particularly in marketing. Various approaches and techniques in design thinking in marketing context, with emphasis in creative thinking in ideate stage, will be included. 


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT3607.pdf

Useful Links

Department of Marketing