CB3045 - Advanced Seminar on Business Case Analysis

Offering Academic Unit
Department of Management Sciences
Department of Information Systems
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester B 2021/22

* The offering term is subject to change without prior notice
Course Aims

The primary goal of this course is to teach students how to give an effective presentation in a business case competition context. In particular, in this course, students will be required to give presentations according to the format of the prestigious annual HSBC/HKU Asia Pacific Business Case Competition, i.e., students are not allowed to refer to outside material, and students are only allowed to use transparency slides (Powerpoint slides are not allowed).

The course has the following aims:

  • The course will provide students with opportunities to experience and critically examine business problems faced by managers in different aspects of business operations. Through the supervised case analysis practice, students are trained in application of business frameworks and theories.
  • The course will provide an environment for team-based, timed, solution-driven business case analysis. Students will learn how to organize work with limited information, limited time, and limited human resources to deliver the best possible solution in simulated business environments.
  • The course will focus on the art and science of business case presentations. Students will be given multiple opportunities to analyse a business case study, identify the problems faced by a company, come up with creative solutions, and to organize their thoughts into a coherent business case presentation.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Management Sciences
Department of Information Systems