Degree / Award Title
Bachelor of Business Administration in Marketing
Offering Academic Unit
Department of Marketing
Mode of Study

Aims of Major

  1. Equip students with business and marketing knowledge by application-oriented teaching at an internationally competitive level;
  2. Prepare students to adapt and contribute in various working environments in China and global markets;
  3. Enable students to integrate marketing knowledge and broader skills to solve real business problems for companies;
  4. Develop students’ creative thinking, critical thinking and analytical ability;
  5. Enhance students’ language and communication skills; 
  6. Develop their leadership and teamwork ability;
  7. Nurture students with a careful balance of intellectual, vocational and practical constituents making them a person with an inquiry mind, independent thinking, good work attitude and self-confidence.

Intended Learning Outcomes of Major (MILOs)

Upon successful completion of this Major, students should be able to:

  1. Demonstrate key knowledge and skills in business related disciplines;
  2. Communicate effectively in English and Chinese;
  3. Apply creative and critical thinking in solving business-related problems;
  4. Attain personal and team goals using individual and interpersonal skills;
  5. Demonstrate awareness of ethical and global issues in business;
  6. Analyze determinants of consumer behaviour and purchase decision making process, and marketing assets and capabilities;
  7. Formulate marketing strategies;
  8. Design marketing activities for the marketplaces

Degree Requirements

Requirements Normative 4-year
Advanced Standing I1 Advanced Standing II2
Gateway Education requirement 30 credit units 21 credit units 12 credit units
College requirement 42 credit units 42 credit units 21 credit units
Major requirement

30 credit units

30 credit units 30 credit units
Free electives / Minor (if applicable) 18 credit units 0 credit unit 0 credit unit
Minimum Graduation Requirement: 120 credit units 93 credit units 63 credit units
Maximum Credit Units Permitted: 144 credit units 114 credit units 84 credit units
Note 1: For students with recognised Advanced Level Examinations or equivalent qualifications.
Note 2: For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.