MKT4622 - Services Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims

  1. provide students with key concepts of services marketing including roles of service providers, importance of services marketing and the services marketing mix;
  2. equip students with essential service marketing skills with emphasis on how to communicate with customers effectively;
  3. familiarize students with marketing research relevant to services with applications in Hong Kong business environments.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing