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MKT4622 - Services Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to:

a) provide students with key concepts of services marketing including roles of service providers, importance of services marketing and the services marketing mix;

b) equip students with essential service marketing skills with emphasis on how to communicate with customers effectively;

c) familiarize students with marketing research relevant to services with applications in Hong Kong business environments. 


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
 
Detailed Course Information

MKT4622.pdf