MKT4606 - Strategic Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims

This course aims to enhance students’ ability to integrate fundamental marketing theories and analytical tools to formulate and implement performance-driven marketing strategies that can sustain long-term business growth by involving the students in the process of strategic marketing management.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing