MKT4637 - Event Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2023/24, Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims

The course aims to provide students with knowledge about the foundation and growing importance of event marketing. It also exposes students to the complexities and challenges related to event marketing activities. Through a range interactive learning activities, the course can familiarize students with principles and practices of event marketing.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 55%
Examination: 45%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing