CB3021 - Business Discovery Methods

Offering Academic Unit
Department of Management Sciences
Department of Marketing
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims

In today’s dynamic and highly competitive business environment, the abilities to discovery knowledge and respond to changing trends are keys for executives and managers to success. To understand customer behavior, product awareness, and market situations as well as to discovery useful knowledge and patterns, we can use not only qualitative discovery skills such as content analysis, in-depth interviews, focus groups, case studies, and observations but also quantitative discovery skills such as experiment, survey, and data mining from social media/databases. Discovery skills are powerful and important elements for executives and managers to develop business strategies, support business innovations, and enhance business growth.

In view of the importance and the need for the discovery skills in business environment, the Department of Management Sciences and the Department of Marketing join hands to offer this course in order to prepare students with the discovery skills in the business world. The synergy effects of this practical interdisciplinary course are to introduce various concepts of discovery skills with both statistical and interpretive techniques and to encourage students to understand the subject in a more holistic and integrated approach.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 65%
Examination: 35%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Management Sciences
Department of Marketing