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MKT4613 - Dissertation

Offering Academic Unit
Department of Marketing
Credit Units
6
Course Duration
Two Semesters (Sem A + Sem B, Summer + Sem A, or Sem B + Summer)
Course Offering Term*:
Semester B 2025/26, Summer 2026
Semester B 2026/27 (Tentative), Summer 2027 (Tentative)

* The offering term is subject to change without prior notice
 
Course Aims

The dissertation course is a research-based and process-oriented course. It presents the students with an opportunity to demonstrate initiative and innovative abilities and to develop organizing and planning skills in academic research, together with skills involving data collection, documentation and presentation. Students will be expected to investigate an academic area of their own choice to a substantial depth, in a way that encourages application and integration of the knowledge gained through the course and other courses of the curriculum. The project will allow the students to build self-confidence, demonstrate independence, and develop a research-based approach to solving problems in practice.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 

Dissertation (at least 12,000 words) The dissertation requires the student to introduce the topic, review the literature, explain the methodology and research design, summarize the data collected, distill and discuss the findings, draw implications for the academic and business respectively, and conclude the research. Oral Defense Oral examination by a group of experts and professors to test the student's understanding and management of the research process and interpretation of the results.

 
Detailed Course Information

MKT4613.pdf