MKT4633 - Cultural Advertising

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims

  • Introduce to students issues that are affecting advertising and other marketing communication tools in global context.
  • Provide students with knowledge of key environmental factors that are affecting global marketers such as the impact of culture, regulation, competition, and political and economic forces.
  • Develop students’ practical skills required by global managers in creating effective International advertising strategies.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Marketing