MKT3602 - Marketing Research

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Exclusive Courses:
MS3321 or MS3224 or MS3105 or MGT3412
Course Offering Term*:
Semester A 2021/22, Semester B 2021/22

* The offering term is subject to change without prior notice
Course Aims

This course aims to introduce the nature and basic concepts of Marketing Research.  The role of Marketing Research in marketing management will be discussed. The essential steps of research process as well as their relevance and importance in Marketing Research are emphasized.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 65%
Examination: 35%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing