MKT4652 - Designing and Developing Innovative Products

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Exclusive Courses:
Course Offering Term*:
Semester A 2021/22

* The offering term is subject to change without prior notice
Course Aims

This course aims to assist students to acquire skills in developing innovative business ideas, products and services. Prototyping and product lifecycle management will be discussed.  Theories and practices in commercialization of new products, product line planning and product portfolio management will be covered. Examples of successful and failing cases in Hong Kong, China and the global market will be illustrated.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing