This is a business administration course combining case diagnosis, data analytics and competitive strategy with no requirement on advanced programming and/or statistical skills. All topics are cutting-edge practical rather than focus on statistical methods and marketing concepts; Teaching materials inherited from top business schools with international and domestic case applications. Additionally, instructor will create a competitive environment that facilitates active learning, rather than passive instructions.

Class meetings will revolve around formal lectures and in-class activities such as business case discussions, computer simulations, project presentations and business proposals. To get the most from this course, it is extremely important that students are prepared for class. Instructor will only highlight the material covered in the text or readings, on the assumption that students can do the required background reading and students would prefer to take the initiate and acquire additional information and experiences in class that supplement students' basic theoretical readings. It is important for students to participate in class adequately to learn substantially from the discussions and exercises.