MKT4605 - International Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Semester A 2021/22

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide students with an understanding of marketing concepts and analytical processes in international marketing operations. The focus is to foster and sustain students’ skills as professional international marketing analysts and problem solvers.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing