MKT4629 - Social Media Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2021/22, Semester B 2021/22

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide students with an understanding of social media marketing concepts and analytical processes in marketing operations. The focus is to foster and sustain students’ skills as professional social media marketing analysts and problem solvers, to plan and implement a successful social media marketing strategy.  

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Marketing