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The Department of Management Sciences announced its findings of the “CityU Hong Kong Consumer Satisfaction Index (CityU-HKCSI) 2004”. The findings show that the overall satisfaction level of local consumers in 2004 reached a record high level.
City University of Hong Kong researchers who compile the Hong Kong Consumer Satisfaction Index (HKCSI) reported the overall satisfaction level of local consumers dropped to a record low last year. They also identified a correlation between unemployment and the satisfaction index-the higher the unemployment, the lower the index. The HKCSI 2002 was released on 11 February.
Hong Kong consumers were less happy this year, with the Hong Kong Consumer Satisfaction Index shrinking to 66 in 2001, a 2.2 % drop over last year, CityU's Department of Management Sciences announced this week.
City University of Hong Kong advocates applied research and emphasizes the transfer of knowledge and technology to industry and commerce because of their benefit to the community. To encourage applied research and to recognize those who excel in this area, City University has run the Applied Research Excellence Awards Competition since 1995.
If a group of management sciences professors at City University have their way, the Centa-City Index, a winner of CityU's prestigious Applied Research Excellence Awards in 2001, may become as widely accepted and creditable as the Hang Seng Index in measuring the territory's economic health.
An audience of more than 120 turned up on 19 September to honour the winners of CityU's Third Applied Research Excellence Awards, organized by the Industrial and Business Development Office.
If a group of management sciences professors at City University have their way, the Centa-City Index, a winner of CityU's prestigious Applied Research Excellence Awards in 2001, may become as widely accepted and creditable as the Hang Seng Index in measuring the territory's economic health.
Hong Kong has never been short of indices, particularly in the economic and business arena. We have, for example, the Hang Seng Index to gauge the volatility of its stock market. CityU's Department of Management Sciences, in co-operation with Centaline Property Agency Ltd, produces the Centaline Index to record the ups and downs of the local residential property market.
The best and the worst performing consumer commodities/service in Hong Kong last year were CDs and internet service providers, respectively, according to the findings of a group of researchers from the Department of Management Sciences. The consumer satisfaction index they have developed does more than just measure consumer satisfaction.
As cost-conscious consumers, we are all deeply interested in knowing how far we can stretch our dollars-and whether we are getting value for all the money we are spending.