College
College of Business
Department Abbreviation
MKT
Department Code
MKT
Department Description (Long)
Department of Marketing
Description

Research foci/expertise in the Department include: (1) Business Markets: marketing channels, interfirm governance, relationship marketing, network theory; (2) Strategic Marketing and International Business: International strategic alliance, foreign direct investment, global sourcing strategy, knowledge management, organizational learning; (3) Internet Marketing: Online consumer behavior, online advertising, online gaming, social media, and online retailing; (4) Consumer Behavior: psychological, social and cultural aspects of consumer behavior; (5) Quantitative Marketing and Marketing Modeling.

Research Degree Coordinator

Research Degree Coordinator

Dr. ZHAO Huazhong
3442-9910
3442-0346
h.zhao@cityu.edu.hk