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The combination of creativity and professional marketing knowledge granted Ryan Fung Ka-lok, a Year 3 student in the Department of Marketing, a second consecutive prize in the HK4As Student Awards.
Final-year marketing students of City University of Hong Kong were honored in an award presentation ceremony for providing valuable insights in their consultancy projects conducted for four renowned and fast-growing corporations.
Final-year students in the Department of Marketing were honoured for their outstanding consultancy work at an awards ceremony on 5 January.
CityU's Office for Chinese Management Development hosted the “2004 EAMSA Annual Conference – Harmony v Conflict: Euro-Asian Management in a Turbulent Era”, 3-6 November. Over 60 scholars and practitioners from 18 countries came together to address how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment.
Olympic medalists Mr Li Ching and Mr Ko Lai-chak, together with their coach Mr Chan Kong-wah, shared their success with CityU staff and students, 9 October, 2004.
Do you participate in newsgroups? Are you an opinion leader? Marketers want to get to know you better. Dr Nan Zhou, Marketing Department, CityU recommended ways that marketers can identify and influence opinion leaders in newsgroups and turn them into "positive product information brokers", in his 24 February research seminar with Dr Alex S L Tang, Hong Kong Baptist University's Department of Marketing.
CityU researchers have scored almost one third of the total funding approved for the NSFC-RGC Joint Research Scheme 2003-04.
Parents intend to provide the best for their children. But is their best good enough in the eyes of the children themselves? According to a survey done by a group of CityU's third-year marketing students, improved communication between parents and children at an earlier stage, and a higher level of autonomy for children, allows more and enhances effective learning.
Objective marketing analyses, creative minds and an eagerness to learn earned CityU's marketing students high praise for their consultancy projects. Projects were undertaken for five leading commercial firms, namely Sino Group, Ming Pao Magazine Ltd, TCL Retail (HK) Ltd, Dah Chong Hong Ltd and Hang Fung Gold Technology Group.
I never thought that I would have anything to do with osteoporosis," said Ms Chan, an administrative staff member in her late thirties. Her doctor, however, thought her body mass index was low, which means she is underweight, and reminded her of the bone scan offered during CityU's Wellness March 2003. "My scan result suggested that I have a medium-to-high risk of getting osteoporosis.O