Majors

Digital Television and Broadcasting

	Advanced Standing I
Major	Digital Television and Broadcasting 數碼電視與廣播
Degree / Award Title	Bachelor of Arts in Digital Television and Broadcasting 文學士(數碼電視與廣播)
Offering Academic Unit	Department of Media and Communication
Normal Period of Study	3 years
Maximum Period of Study	6 years
Credit Units Required for Graduation	91 credit units

Note: The following curriculum information is subject to periodic review and changes.

GE Requirements (22 credit units)Catalogue Term : Semester A 2025/26

Credit Units

GE University Requirements

GE1401 University English

GE2412 English for Humanities and Social Sciences

GE1501 Chinese Civilisation - History and Philosophy

GE1601 Whole-Person Development

GE Distributional Requirements

Take 2 courses from two different distributional areas:

Area 1: Arts and Humanities
Area 2: Study of Societies, Social and Business Organisations
Area 3: Science and Technology

Visit the GE website for more course information.

College-specified Courses

Take 2 courses from the following:

CAH2503	World Art and Culture
CAH2510	Cultural Exchange in Global Context
CAH2516	Society and Performance
CAH2545	Exploring China: Words, Images, and Objects
CAH2812	Early and Imperial China
CAH2854	Urban History of China
CAH2865	History of Chinese Art
CAH3522	Culture and Heritage of Asian Communities
CAH3852	World Archaeology
COM3107	Fundamentals of Persuasive Communication
COM3408	Integrated Strategic Communication
EN2321	Modern and Contemporary Fiction
EN2721	The Art of Life Narrative
EN2801	Popular Culture and Social Life
EN2848	Language and Digital Media
EN3579	World Literature in English
EN3591	Hong Kong Language and Society
LT2229	Fundamentals of Linguistics
LT2232	English Linguistics - Communicative Functions of Grammar
LT2306	Appreciating Written Texts
LT3210	Electronic Publishing
LT3220	Corpus Linguistics
LT3234	Language and Cognition
LT3326	Comparative Study of Chinese and English
LT3345	Discovering and Managing Terms
PIA2032	Hong Kong: Continuity and Change
PIA2073	Understanding Culture in Japan and China through Film
PIA2200	Introduction to International Studies Through Film
PIA2224	Environmental Issues and Sustainable Development
PIA2308	Working with Clients in Public Service
PIA3033	Culture and Change in Asia
PIA3113	Issues in Contemporary World Politics
PIA3120	Politics and Media
PIA3207	Health Care Policy and Ethics
PIA3309	Comparative Public Policy and Management
PIA3310	Smart Government and Sustainable Cities
PIA3410	Management Ethics
PIA3900	Innovation and Governance
PIA4953	Housing Policy and Contemporary Society
PIA4954	Housing Management and Practice
SS1012	Youth in a Changing Society
SS2613	Psychology for Young Professionals

College / School Requirements (6 credit units)Catalogue Term : Semester A 2025/26

Liberal Arts Studies (select one course)

Course Code	Course Title	Credit Units
CAH1603	Great Works in the Humanities	3
EN2011	English on the Move	3
LT1101	Amazing Things about Language	3

Social Sciences Studies (select one course)

Course Code	Course Title	Credit Units
COM1101	Media and Communication in the Digital Age	3
PIA2801	Social Change and Governance Challenges: A Critical Appreciation through Film	3
SS1600	Discovering the Mystery of Applied Social Sciences	3

Remarks:
Courses for fulfilment of the College Requirement must not be offered by the student's home department.

Major Requirements (48 credit units)Catalogue Term : Semester A 2025/26

1. Core Courses (33 credit units)

Course Code	Course Title	Credit Units	Remarks
COM2116	Audience Analytics and Media Strategies	3
COM2202	Writing for the Media	3	For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT2306 in the second major, (ii) BALLA / BATI students in TVB major (second major), who have taken LT2306, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT2306 in the home major.
COM2303	Video Production and Editing	3
COM3115	Communication Law and Ethics	3
COM3119	International Communication	3
COM3209	Digital Photojournalism	3
COM3508	Emerging Technologies in Multimodal Communication	3
COM4305	Current Affairs Documentary Production	3
COM4306	Video News Reporting	3
COM4307	Video News Production and Anchoring	3
COM4308	Convergent Newsroom Practicum	3

2. Core Elective (3 credit units)

Choose one of the following courses

Course Code	Course Title	Credit Units
COM3203	Data Journalism	3
COM4309	Radio News Production	3

3. Electives (12 credit units)

Course Code	Course Title	Credit Units	Remarks
COM2120	Health Communication	3
COM2201	News Writing and Reporting	3
COM2401	Fundamentals of Advertising	3
COM2402	Principles of Public Relations	3
COM2407	Integrated Marketing Communication Principles and Practices	3
COM2501	Internet Communication	3	For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3210 in second major, (ii) BALLA / BATI students in TVB major (second major), who have taken LT3210, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3210 in the home major.
COM2509	Interactive Digital Communication	3
COM3211	Business Journalism	3
COM3406	Strategic Media Planning	3
COM3408	Integrated Strategic Communication	3
COM3411	Interactive Advertising	3	For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3399 in second major, (ii) BALLA / BATI students in TVB major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3399 in the home major.
COM3412	Advertising Production Design	3
COM3413	Writing for Public Relations	3
COM3507	Digital Art and Communication	3
COM3511	AI and Strategic Communication	3
COM4114	Crisis Communication	3
COM4204	News Feature Writing	3
COM4403	Communication Management	3
COM4414	Broadcast Advertising	3
COM4504	Communication Design	3
COM4510	Generative AI for Multimedia Authoring	3
COM4603	Professional Communication Internship	3	For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3199 in second major, (ii) BALLA / BATI students in TVB major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3199 in the home major.
COM4604	Communication Practicum	3
COM5104	Research Methods for Communication and New Media	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MACNM) / (BATVB + MAIMC) only.
COM5108	Psychological Processing of New Media	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MACNM) / (BATVB + MAIMC) only.
COM5503	Dynamic Web Communication	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MACNM) / (BATVB + MAIMC) only.
LT5406	Psycholinguistics	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MALS) only.
LT5407	Research Methodology for Applied Linguistics	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MALS) only.
LT5432	Lexical Semantics	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MALS) only.
MGT2324	Introduction to Entrepreneurship	3
MKT4628	Digital Marketing Strategy	3
MKT5610	Marketing Strategy and Planning	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MScMKT) only.
MKT5643	Global Marketing	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MScMKT) only.
MKT5648	Social Media Marketing	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MScMKT) only.
SM4125	Computer Animation for Interactive Content	3
SM5303	Technofutures: Critical Approaches to the Metaverse, AI, and Blockchain	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MACM) only.
SM5325	Introduction to Media and Cultural Studies	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MACM) only.
SM5336	Art in the Information Age: Creative Act, Art Object, Aesthetic Perception	3	For students admitted to the Undergraduate plus Taught Postgraduate Degree under CityU Talents Programme (BATVB + MACM) only.