COM3411 - Interactive Advertising

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

The course aims to discover the principles and skills of interactive advertising for the Internet, digital television, mobile phones and other new media outlets. It integrates communication theory, audience research, technical infrastructure and creative aesthetics into the design, execution, and evaluation of interactive advertising campaigns. Students will examine how the interactive advertising industry is evolving with the new media technologies and address a wide variety of interactive advertising topics through a practical and theoretical framework. Additionally, students will create projects of interactive advertising through hands-on use of various creative/business applications and techniques.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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Department of Media and Communication