COM4114 - Crisis Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Equivalent Course(s)


Course Offering Term*:
Semester B 2020/21

* The offering term is subject to change without prior notice
Course Aims

This course aims to train students on the theories/concepts/principles of crisis communication and management from public relations perspectives, focusing on the important concepts of strategic issue management, risk communication; thus, the contributions public relations makes to crisis communication. Throughout the semester, 4-5 students will form a mock PR firm to deal with a real life crisis. As a result of this course, students will have opportunities to review and learn theories and concepts applicable to crisis communication, analyze and discuss public relations case studies, keep up to date with issues, trends, and events in the crisis management field through a variety of channels, and learn and practice effective presentation skills in front of a large audience.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication