This course introduces students to the principles and practices of strategic communication and public relations writing. Through lectures, workshops, case studies, and applied writing exercises, students learn how research, audience insights, communication objectives, and key messages shape professional communication materials. Students develop practical skills in stakeholder analysis, media relations, message development, and the production of public relations materials such as press releases, media advisories, speeches, social media content, and media pitches. Emphasis is placed on aligning communication activities with business objectives and maintaining message consistency across channels. By the end of the course, students will develop a Strategic Communications Campaign and a professional portfolio of communications materials demonstrating how writing supports organizational objectives and solves communication challenges.