COM3412 - Advertising Production Design

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester B 2023/24

* The offering term is subject to change without prior notice
Course Aims

This course is designed to analyze theories and practice in an innovative advertising production design under the Chinese and international contexts. Students will discover the design process of advertising and the critical principles of design. They will also detect ways through which different creative ideas can be produced using print or TV production techniques. They will analyse factors affecting effective print layout and typography, and diagnose various types of filming techniques and conditions of usage.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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Department of Media and Communication