COM4414 - Broadcast Advertising

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

The course aims to teach students the principles, practices and skills in broadcast advertising. It examines various broadcast communication channels, delivery strategies and advertising media that are used to inform potential customers about products, services and ideas. It equips students with knowledge of and skills in the conception, creation, production and pitching of broadcast advertising. Topics include an overview of the commercial industry in the Greater China region and worldwide, development of advertising concepts, scriptwriting and storyboarding, and production of broadcast commercials.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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Department of Media and Communication