COM2401 - Fundamentals of Advertising

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Semester A 2020/21

* The offering term is subject to change without prior notice
Course Aims

Have you ever come across an enticing TV commercial or print advertisement to which you cannot say no? Do you know why it is so tempting to you? Are you interested in discovering the strategic, creative and aesthetic tricks of those winning advertising campaigns? This course examines the fundamental principles and practice of advertising across a range of communication channels like print, TV, radio, the Internet, and various new media. Students will discover advertising, marketing, and persuasive communication in diverse social and cultural contexts through case studies, practical examples, interactive activities, and hands-on exercises.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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Department of Media and Communication