COM4403 - Communication Management

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to   
  • examine the management of communication projects and campaigns
  • detect how managers communicatively enact functions key to their managerial duties. 
  • develop participants general knowledge on how managerial communication acts are created, disseminated, and mediated within various contexts.
  • help participants develop essential functional capabilities and skills as communication managers.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication