COM2407 - Integrated Marketing Communication Principles and Practices

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide students with knowledge of methods by which a business organization communicates with its market. Students will discover, examine and apply different theories and concepts of promotional tools such as advertising, public relations and sales promotions in the ever-changing world of communication.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication