P84
MSc Business and Data Analytics
理學碩士 (商業及數據分析)

Year of Entry

2021

Application Deadline

Local & Non-local : 27 Apr 2021

Mode of Study

Combined

Mode of Funding

Non-government-funded

Indicative Intake Target

150

Minimum No. of Credits Required

30

Class Schedule

Weekday evenings and possibly Saturday afternoons

Normal Study Period

Full-time: 1 year
Part-time/Combined mode: 2 years

Maximum Study Period

Full-time: 2.5 years
Part-time/Combined mode: 5 years

Mode of Processing

Applications are processed on a rolling basis. Review of applications will start before the deadline and continue until all places are filled. Early applications are therefore strongly encouraged.
Programme Leader
Dr LAU Yiu Keung Raymond (ISM Stream)
852 34428495
852 34420370
Programme Leader
Dr FENG Guanhao Gavin (QAB Stream)
852 34428346
852 34420189
General Enquiries
IS General Office (ISM Stream)
852 34428521
852 34420370
General Enquiries
MS General Office (QAB Stream)
852 34428644
852 34420189
Outline
Programme Aims and Objectives

The MSc in Business and Data Analytics (MScBDA) programme aims to cultivate students with professional knowledge of business data analytics through active learning of the theories, methods, supporting techniques across a wide range of knowledge areas such as applied statistics, big data management, data mining and social media analytics.  The MScBDA programme has three streams. Normally, a student will be admitted to either the Information Systems Management (ISM) or the Quantitative Analysis for Business (QAB) streams. Under exceptional circumstances, a student may be considered for admission to the General (G) stream.

Entrance Requirements

Applicants must:

  • hold a recognized Bachelor’s degree in any disciplines with the curricula covering appropriate mathematical knowledge.

Selection will be based on the candidate’s academic performance in previous studies, relevant working experience (if any), motivation and potential of the candidate and performance in the interview.

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is NOT English should also fulfill the following minimum English proficiency requirement:

  • a score of 59 (revised paper-delivered test) or 79 (Internet-based test) on the Test of English as a Foreign Language (TOEFL)@#; or
  • an overall band score of 6.5 in International English Language Testing System (IELTS)@; or
  • a score 450 in the new College English Test (CET6) of Chinese mainland; or
  • other equivalent qualifications.

@TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the commencement of the University's application period. 

# Applicants are required to arrange for the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityU is 3401.

Course Description

Core Courses

  • Advanced Business Software Construction
  • Database Management Systems
  • Big Data & Social Media Analytics
  • Statistical Data Analysis
  • Applied Linear Statistical Models
  • Data Mining

Information Systems Management Stream Electives

Complete 4 electives with at least 3 chosen from the following list:

  • Management Support and Business Intelligence Systems
  • Blockchain Technology and Business Applications
  • Business Intelligence Applications
  • Business Data Analytics
  • Data Visualization
  • Innovation and Technology Entrepreneurship
  • Project Management and Quality Assurance
  • Information Systems Project

The remaining elective is a postgraduate course offered by any department in the College of Business.

Quantitative Analysis for Business Stream Electives

Complete 4 electives with at least 3 chosen from the following list:

  • Decision Analytics
  • Predictive Analytics with Excel and R
  • Predictive Modeling and Forecasting for Business
  • Predictive Modeling in Marketing
  • Statistical Modelling in Economics and Finance

The remaining elective is a postgraduate course offered by any department in the College of Business.

General Stream Electives

Any four postgraduate elective courses offered by the College of Business. 

Bonus Features

Use of statistical software to conduct data analysis is an integral part of the programme. Students will have access to the latest SAS statistical software including the Enterprise Miner (EM) used as a primary data mining tool by many business organizations in Hong Kong and elsewhere.

Remarks:
This programme, jointly offered by the Department of Management Sciences and Department of Information Systems, is housed and coordinated by the College of business.
† Combined mode: Local students taking programmes in combined mode can attend full-time (12-18 credit units per semester) or part-time (no more than 11 credit units per semester) study in different semesters without seeking approval from the University. For non-local students, they will be admitted to these programmes for either full-time or part-time studies. Non-local students must maintain the required credit load for their full-time or part-time studies and any changes will require approval from the University.