P25
MA Communication and New Media
文學碩士(傳播與新媒體)

Year of Entry

2021

Application Deadline

Local & Non-local : 30 Apr 2021

Mode of Study

Combined

Mode of Funding

Non-government-funded

Indicative Intake Target

90

Minimum No. of Credits Required

27

Class Schedule

Daytime/evening/weekend sessions

Normal Study Period

Full-time: 1 year; Part-time: 2 years

Maximum Study Period

Full-time: 2.5 years; Part-time/Combined mode: 5 years

Mode of Processing

Applications are processed on a rolling basis. Review of applications will start before the deadline and continue until all places are filled. Early applications are therefore strongly encouraged.
Programme Leader
Dr SHEN Fei
BA (Tongji University), MPhil (Hong Kong Baptist University), PhD (Ohio State University)
General Enquiries
+852 3442 8677
Outline
Programme Aims and Objectives

Train Professionals for the media, other industries and institutions, including:

  • Mass media
  • Advertising/PR agencies
  • PR/marketing communication departments of commercial firms
  • Information/publicity departments of governmental or non-profit organizations
  • Content divisions of Web/multimedia houses
  • Mobile media and other communication-related sectors
  • Marketing/media/consumer data analysis
Entrance Requirements

To be eligible for admission, you must satisfy the General Entrance Requirements and:

  • have a Bachelor's degree in communication related areas from a recognized university or equivalent qualification; or

  • have a Bachelor's degree in non-communication-related areas and a minor in communication related areas of studies

Applicants without a major or a minor in communication related areas of studies must have the basic knowledge about media and communication through coursework and an internship in communication related areas for at least three months. Substantive working experience in communication related areas such as a full-time job in a communication related position for at least one year will satisfy the requirement for the basic knowledge about communication.

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:

  • a score of 59 (revised paper-delivered test) or 79 (Internet-based test) on the Test of English as a Foreign Language (TOEFL)@#; or
  • an overall band score of 6.5 in International English Language Testing System (IELTS)@; or
  • a score 450 in the new College English Test (CET-6) of Chinese mainland; or
  • other equivalent qualifications.

@TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the commencement of the University's application period. 

# Applicants are required to arrange for the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityU is 3401.

Fellowships Scheme

Fellowship awards are available for local students admitted to this programme under the Fellowships Scheme supported by the HKSAR Government. This programme in the priority area of “Creative” is one of the targeted programmes listed under the Fellowships Scheme with 6 fellowship awards. Local students admitted to the programme in full-time, part-time or combined study mode will be invited to submit applications for the fellowships. 

Course Description

A. Programme Core Courses for All Streams (9 credits)

  • Communication Fundamentals
  • Research Methods for Communication and New Media
  • Internet Communication

B. Stream Compulsory Courses (9 credits)

Students can specialize in one of the three streams (Digital Media, Media Data Analytics and Visual Media) by completing the required courses prescribed by the stream. The offer of a stream is contingent on the availability of teaching staff and the minimum number of students pre-selecting the stream. In case a stream cannot be offered for an academic year, the Digital Media Stream will be the default stream.

1. Media Data Analytic Stream

  • Media Data Analytics
  • Social Network Analysis for Communication
  • Social Media Data Acquisition and Processing

2. Visual Media Stream 

  • Digital Visual Media
  • Advanced Multimedia Communication
  • Multimedia Practicum

3.  Digital Media Stream 

  • Global Media in the Digital Era
  • Policy and Regulations of New Media
  • Multimedia Communication

C. Stream Electives (9 credits)

 

 

Bonus Features
  • Training in English language skills, as all courses are taught in English with an emphasis on writing and oral presentations

  • Intercultural experience, as students come from Hong Kong, mainland China, Macau, Taiwan, Singapore, and other regions, and teaching staff have extensive working experience overseas.

  • The programme celebrated its 10th Anniversary in 2008. Graduates from the programme are now working and living in Hong Kong, mainland China, North America, Europe, and other parts of the world. They have formed an alumni association to organize social activities and networking. 

  • Students of the programme won awards three years in a row at the Inter-University Multimedia Design Competitions, in which students from universities in Hong Kong, mainland China, Taiwan, Macau, Singapore and elsewhere participated. 

  • The teaching staff were ranked No.1 in Communication and Media Studies among universities in Hong Kong in the 2014 Research Assessment Exercise.

† Combined mode: Local students taking programmes in combined mode can attend full-time (12-18 credit units per semester) or part-time (no more than 11 credit units per semester) study in different semesters without seeking approval from the University. For non-local students, they will be admitted to these programmes for either full-time or part-time studies. Non-local students must maintain the required credit load for their full-time or part-time studies and any changes will require approval from the University.