Education and Careers Expo 2004 proffers CityU's strengths
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As the Heads of Universities Committee (HUCOM) decided that the eight UGC-funded universities should not participate in the Expo, this year the education exhibits mainly derive from the universities' continuing education divisions. In view of the growing number of continuing education providers in the market, SCOPE distinguishes itself from others by offering high quality programmes, as well as committing itself to providing good services. "We offer beneficial programmes from the users' angle," said Ms Eliza Yau , SCOPE's Programme Manager. "When organizing its programmes, SCOPE takes into account market needs, the programmes' professional accreditation and quality assurance mechanism, and choosing renowned overseas partner institutions." This approach is reflected in the programme brochure Navigating Lifelong Learning which offers value-added information for prospective applicants such as the preparation needed to commit to studying after years of work, tips for choosing the right programmes, and financial assistance.
Targeting the right audience
This year, SCOPE's highlights include the American Hotel & Lodging Association (AH&LA) hotel management programmes, overseas award degree programmes, and a series of Continuing Education Fund Reimbursable courses in China business, financial services and logistics. SCOPE presents a talk, "Be a Part of the Hotel Industry", at the Exhibition Centre on 21 February.
Since many visitors may not be aware that the eight local universities are not participating in the Expo, they may still expect to collect information about UGC-funded programmes. Anticipating that, SCOPE is also helping to distribute CityU prospectuses and promotional materials with information on UGC-funded programmes.
Taking care of business
Providing cutting-edge business education, exploiting CityU's links with the Chinese mainland and further developing its strengths in the region, the Consortium will enhance students' abilities to meet the challenges of the business world.Also on 21 February, FB will host a talk, "MBA Education and BBA Business Management", by Dr Y C Chan , Programme Director of the Master of Business Administration and Associate Professor in the Department of Management Sciences.