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Objective marketing analyses, creative minds and an eagerness to learn earned CityU's marketing students high praise for their consultancy projects. Projects were undertaken for five leading commercial firms, namely Sino Group, Ming Pao Magazine Ltd, TCL Retail (HK) Ltd, Dah Chong Hong Ltd and Hang Fung Gold Technology Group.
City University's third annual WebCourse Fair 2003 kicked off on 14 January with a virtual exhibition showcasing the use of the Internet for teaching and learning. Around 30 teaching staff members shared online how they make use of audio-visual learning packages, online quizzes, self-assessment tools and 3D animations to stimulate students' interest.
Fifteen groups of City University final-year marketing students were commended for their consultancy work at an Awards Presentation Ceremony held in the Wei Hing Theatre on 9 January.
An Association of Accredited Advertising Agents (4As) road show recently showed off the remarkable talent of CityU graduates.
Students from CityU's Department of Marketing are getting a crash course in conducting business on the mainland through the department's China Business Summer Internship Programme.
The Senate at its meeting in March endorsed a comprehensive quality assurance framework for the University. Developed and proposed by CityU's Quality Assurance Committee (QAC), this framework is known as 3Ps: principles, policies and practices.
CityU Department of Marketing students participating in a consultancy services project with some of Hong Kong's top companies have been honoured for their valuable work at an awards presentation ceremony.
CityU Department of Marketing students participating in a consultancy services project with some of Hong Kong's top companies have been honoured for their valuable work at an awards presentation ceremony.
A team of three CityU students has won two prizes in this year's Creative Awards Presentation organized by the Association of Accredited Advertising Agents in Hong Kong, or Hong Kong 4As.
China's rapid economic development and the growing co-operation in trade between Hong Kong and the mainland have resulted in increasing business opportunities. To provide our second-year students majoring in China Business with experience and in-depth knowledge of the mainland's economic environment, the Department of Marketing organized a two-week Summer Study Tour Workshop on Business Management in Beijing in June.