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Seven CityU students from the BBA (Hons) China Business programme have conducted research and compiled a report on benchmarking of operation standards for call centres in China. The report is the first of its kind in China.
CityU shares cutting-edge knowledge and applied research on finance and investment at its Conference on Investment Risk and Wealth Management on 18 March.
CityU's Department of Marketing has been invited by the Steering Committee of Professional Standards for Call Centres, Ministry of Information Industry, to provide academic support in the assessment exercise and research of the best call centres in China.
Final-year Marketing students were honoured at an awards presentation ceremony today (1 June) for the outstanding marketing consultancy projects that they have developed for several renowned local corporations.