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Do you participate in newsgroups? Are you an opinion leader? Marketers want to get to know you better. Dr Nan Zhou, Marketing Department, CityU recommended ways that marketers can identify and influence opinion leaders in newsgroups and turn them into "positive product information brokers", in his 24 February research seminar with Dr Alex S L Tang, Hong Kong Baptist University's Department of Marketing.
Founded in 1984, CityU turns 20 this year. "If a centenary marks the first cycle of a university's development, CityU is still on its way. We have fared well thus far, with tremendous achievements in our first 20 years," said Professor H K Chang, President, at the Staff New Year Party on 28 January, kicking off the 20th anniversary year. 2004 is a time to look back and rejoice in our achievements, and to look forward to the future with a new role statement.