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CityU's Office for Chinese Management Development hosted the “2004 EAMSA Annual Conference – Harmony v Conflict: Euro-Asian Management in a Turbulent Era”, 3-6 November. Over 60 scholars and practitioners from 18 countries came together to address how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment.
Do you participate in newsgroups? Are you an opinion leader? Marketers want to get to know you better. Dr Nan Zhou, Marketing Department, CityU recommended ways that marketers can identify and influence opinion leaders in newsgroups and turn them into "positive product information brokers", in his 24 February research seminar with Dr Alex S L Tang, Hong Kong Baptist University's Department of Marketing.