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Consumer satisfaction in 2007 hit a record high of 70.2, up 0.1% from 2006 with a considerable drop in the Food & Drink category, according to a survey conducted by CityU’s Department of Management Sciences.
The best and the worst performing consumer commodities/service in Hong Kong last year were CDs and internet service providers, respectively, according to the findings of a group of researchers from the Department of Management Sciences. The consumer satisfaction index they have developed does more than just measure consumer satisfaction.